A research study on ethical behaviour has revealed that communications are vital to ensuring consumer trust and brand reputation. The study was conducted by EthicOne, and its partner, the Ethisphere Institute. Both of these companies aim to promote best business practices in ethics and compliance. The study used data from over 100 companies that were deemed to be global leaders in ethics, based on criteria such as corporate reputation, culture, transparency and values.
Here are some of the key findings from the report:
No matter the size of your company, ethics communications will always be a priority for business strategy. Building trust internally among employees, and externally among consumers is a key driver of brand engagement and stakeholder engagement. In order to ensure that your company attains the status of an ethical company, the leadership team must ensure that ethics is built into the business strategy from the top-down.
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