Wide Strategy provides comprehensive advisory strategy to its clients so as to gain a sustainable competitive advantage, drive business growth and maximize stakeholder value.

We interface with our clients at critical points in their organizations life cycle such as at founding, acquisition, post-merger,& re-organisation projects.

We guide them to market themselves and successfully penetrate new markets, become agile to industry evolution and respond effectively to disruption.

Our clients include top tier executive leadership, middle management executives of corporations, non-profit organizations, SMEs and startups.


Start-up Acceleration

  • Business Plan Development
  • Customer Acquisition
  • Investor & Market Networking
  • In-House Incubator Development
  • Mentoring

Non Executive Director (NED)

As principal advisor Lyda holds Non-Executive Director roles in small and medium size companies, start-ups and non-profit organisations. Because of her 30-year long career and her expertise in communications and marketing, CSR and stakeholder engagement, Lyda’s approach delicately combines the commercial side of the business with the people-driven softer considerations that lead to growth.

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