July 2, 2020

Beyond re-branding: A press conference to be remembered

On June 13th the Greek Prime Minister, Kyriakos Mitsotakis gave a cinematic speech on the cliffs of the volcanic island Santorini with a magical sunset as a backdrop.  It was an idyllic way to manifest Greece’s success in managing the crisis of  Phase-1 Covid-19 pandemic. As of the day of […]
June 3, 2020
laptop on table in remote location

Remote working is here to stay?

The covid-19 pandemic changed our world for good, companies and organisations had to make rapid adjustments and transfer their operations to the digital domain in order to minimize human interaction and thus the spread of the virus.  While many companies that were tech related adapted easier, others suffered and weren’t […]
April 27, 2020

Customer loyalty can save a company.

When the electric skateboard startup ‘Boosted’ announced it would lay off a significant portion of its employees and started looking for a buyer (in March 2020), it was faced with a pleasant surprise. Skateboard fans and customers immediately flocked to the popular community/news platform website ‘reddit’ the so called ‘front […]
February 27, 2020

Business Leaders take the lead in climate change

It is re-assuring to see more and more major corporations and heavyweight entrepreneurs becoming advocates for sustainability by taking initiatives in their companies and re-organising their structure and operations from the bottom up to be carbon neutral and meet emission goals.  The latest global entrepreneur to enter the scene is […]

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