Wide Strategy is proud of the diverse mix of expertise and geographical origin of its associates and collaborating companies. Our network of suppliers are established and seasoned professionals, all experts in their field. They are based in the UK, continental Europe, the U.S. and Israel.
Principal Advisor - Communications Strategist
Lyda has led multiple communication projects on M&As, corporate integration, stakeholder engagement, employee loyalty, CSR, media relations and brand development.
Having held senior executive roles in organisations such as Philip Morris International, Eurobank and the Government of the Hellenic Republic, she has ample industry knowledge to provide cognitive business decision support to her clients. She also holds non-executive director roles in non-profit organisations and is a passionate mentor, connector and advisor to young entrepreneurs.
Her approach to communications, delicately combines the commercial side of business with a people-driven perspective. Lyda holds a master's degree in European Studies from the London School of Economics and Political Science. She has also accomplished two executive programs, at INSEAD (executive leadership) and at the University of Cambridge Institute of Sustainable Leadership (sustainability management).