People

Wide Strategy is proud of the diverse mix of expertise and geographical origin of its associates and collaborating companies. Our network of suppliers are established and seasoned professionals, all experts in their field. They are based in the UK, continental Europe, the U.S. and Israel.

Meet our Founder

Lyda Modiano

Principal Advisor - Communications Strategist

Lyda’s area of expertise is the design and implementation of communication strategies that strengthen brands, engage stakeholders, and improve businesses. She has led multiple communication projects on M&As, stakeholder engagement, sustainability and ESG, brand development and media relations.

Having held senior executive roles for over 30 years in organisations such as Philip Morris International, Eurobank Ergasias S.A. and the Government of the Hellenic Republic, Lyda has ample experience and industry knowledge to provide cognitive business decision support to her clients. Following her diploma from FT’s Non-Executive Director Programme, she holds non-executive director roles in non-profit organisations. She is also a passionate mentor, connector and advisor to young entrepreneurs and has been a judge at the UK Business Awards and Startup Tel Aviv, two initiatives celebrating the entrepreneurism in their communities.

Lyda's approach to communications and marketing delicately combines the commercial side of business with people-driven considerations that lead to business growth. She holds a Master’s degree in European Studies from the London School of Economics and Political Science, a Bachelor’s Degree in Behavioural Science from University of La Verne and a Diploma in Executive Leadership from INSEAD.

Meet our Team

Elan Schwartz

Head of Marketing and Operations

Maud Martei

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Marketing Intern

Meet our Network

Our talented and diverse associates put forth a wide approach to analysis and problem solving. We engage professionals and collaborating companies with diverse expertise - from editors to engineers to ESG specialists - depending on the support that is required by our clients. Some of our collaborating companies are: Aura Financial, Octane management consulting, Granit - ethical management experts, eproductions - digital marketing, Topcut Modiano - production house, Fly Me To The Moon - destination management company.

Meet our Board of Advisors

Michael Oke

Michael founded Aura Financial in May 2004, with a range of long-standing former clients, to advise listed and private companies, regulators, governments, shareholders and individuals. His aim was to create a small team to work on interesting assignments for clients who understood and valued the Aura consultancy approach. Michael previously established Prospero Financial within Bridgepoint Capital’s Hatch-Group, specialising in financial communications and investor relations. Prospero reached the UK M&A top ten league table within 18 months.

Kostas Tabourakis

Kostas Tabourakis is co-founder, CEO and partner in Tribe/Grey, a WPP communication agency based in Athens. With postgraduate studies in Aston Business School, he started his career as a marketer in Diageo in 1991. His previous experience includes Cream Advertising (Co-founder and General Manager) and Saatchi and Saatchi. With an experience of more than 20 years in Branding and Communication, he has led multiple teams and worked for a wide range of projects and clients such as Eurobank, P&G, GSK, Hellenic Petroleum, Volvo, Carrefour, Volkswagen, Pernod Ricard, PepsiCo and others.

More About the Company