We are proud for the diverse mix of expertise and geographical origin of our people. Our network of ‘associates’ includes a number of established and seasoned professionals, all experts in their field. We also collaborate with a number of selected company providers who support strategy implementation and offer specialised services when needed; we have selected them because of their integrity and quality of work. Most importantly though, we have a network of young talented freelancers who are at the beginning of their career and have the energy and creativity to bring fresh ideas to the table. Our associates are based in the UK, in continental Europe, in the U.S. and in Israel, each adding his or her value to Wide Strategy's multi-cultural approach.


Lyda Modiano

Principal Advisor - Communications Strategist

Lyda is the founder of Wide Strategy ltd, a London-based boutique consultancy firm offering strategic communications services.

Having served organisations such as Philip Morris International, Eurobank Ergasias S.A. and the Government of the Hellenic Republic as a corporate communications executive, Lyda has led multiple communications projects on M&As, corporate integration, stakeholder engagement, employee loyalty, CSR, media relations and brand development. Her area of expertise is the design and implementation of communications strategies that strengthen brands, engage stakeholders, and improve businesses. In Wide Strategy she helps customers develop their business vision and effectively apply it across their organisation. Lyda is also passionate about supporting start-ups and inspiring young people. Lately, she has joined Boards of start-ups and Not for Profit organisations as a non-executive member. Because of her 30-year long career in communications and marketing, CSR and stakeholder engagement, Lyda's approach delicately combines the commercial side of the business with the people-driven softer considerations that lead to business growth.

Lyda holds a Masters degree in European Studies from the London School of Economics and Political Science, a Bachelors Degree in Behavioural Science from University of La Verne and a Diploma on Executive Leadership from INSEAD.

When not advising clients, Lyda enjoys landscape photography.

Her credo: Listen to your heart and persevere; then only the sky is the limit!




Young Freelancers

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