March 14, 2018

How to Create Your Brand – Especially if You Are a Startup

Branding determines how others perceive your company and value your personal effort and investment you have put in it. It can enable or constrain business success, as it is actually the driver of public perception about your company. Here are 4 ‘must do’ steps when starting your brand-building journey: Brand questionnaire: Fill in […]
January 15, 2019

Thought Leadership Marketing Could Boost Your Brand’s Value

Thought leadership marketing has emerged as one of the most powerful ways for brands to establish their authority and grow. Many marketers use this strategy to boost brand awareness and increase their market share. But what exactly is thought leadership? A thought leader is someone who commands authority in a […]
March 18, 2019

Five Steps to Rebranding

Wide Strategy has recently undertaken a rebranding project for a new client; FLY ME TO THE MOON travel, a DMC specialising in bespoke individual and team travel design. FLY ME TO THE MOON, which focuses on Greece as a destination, decided to expand into corporate travel and off-site meeting design […]

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