February 27, 2020
The Parthenon Marbles

Marketing strategies for the Parthenon marbles

The question as to where historical artifacts really belong has always been an appealing topic for public debate. After political turmoil, wars, occupations etc some early era entrepreneurs seized opportunities and transferred – under questionable circumstances – historical pieces of significant value. One such example is the Parthenon Sculptures which […]
January 15, 2019

Thought Leadership Marketing Could Boost Your Brand’s Value

Thought leadership marketing has emerged as one of the most powerful ways for brands to establish their authority and grow. Many marketers use this strategy to boost brand awareness and increase their market share. But what exactly is thought leadership? A thought leader is someone who commands authority in a […]

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