Welcome to Wide Strategy, a London-based independent consultancy firm established in 2017. We bring over 30 years of experience as corporate executives and specialize in corporate leadership positioning and strategic communications. Our extensive professional experience in the corporate world as well as our focus-oriented approach, is what makes us stand out as a consultancy.

We work closely with our clients, supporting them in areas of branding, stakeholder engagement, corporate leadership and sustainability. At Wide Strategy, we strongly believe that corporate success is directly linked to effective communications. We work at arms-length to our clients as integrated consultants to help them communicate with a focus towards their stakeholders and the public at large.

At Wide Strategy, we turn your business vision into reality.


Take a look at our services

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Our extensive professional experience in the corporate sector is what makes us stand out as a consultancy.

We bring over 30 years of experience as corporate executives specializing in CEO communications and corporate leadership and sustainability. We work closely with our clients as strategy consultants and project managers. We enable our client's to reach their goals by providing expertise in branding, media relations, stakeholder management, leadership, ESG and sustainability.


Meet our Founder

Lyda Modiano

Principal Advisor - Communications Strategist

Lyda’s area of expertise is the design and implementation of communication strategies that strengthen brands, engage stakeholders, and improve businesses. She has led multiple communication projects on M&As, stakeholder engagement, sustainability and ESG, brand development and media relations.

Having held senior executive roles for over 30 years in organisations such as Philip Morris International, Eurobank Ergasias S.A. and the Government of the Hellenic Republic, Lyda has ample experience and industry knowledge to provide cognitive business decision support to her clients. Following her diploma from FT’s Non-Executive Director Programme, she holds non-executive director roles in non-profit organisations. She is also a passionate mentor, connector and advisor to young entrepreneurs and has been a judge at the UK Business Awards and Startup Tel Aviv, two initiatives celebrating the entrepreneurism in their communities.

Lyda's approach to communications and marketing delicately combines the commercial side of business with people-driven considerations that lead to business growth. She holds a Master’s degree in European Studies from the London School of Economics and Political Science, a Bachelor’s Degree in Behavioural Science from University of La Verne and a Diploma in Executive Leadership from INSEAD.


What our customers say

  • When Lyda was assigned as my mentor, I had no doubt that PAZ's fate was about to change. She believed in PAZ from the second she read our deck, and for the past 7 weeks she has been an incredible source of education and support. She took the time to understand me as a founder and to understand my vision. She had the patience to listen carefully to everything that we did until now, and she guided me to set up a structured business model and business strategy to reach our goal. Lyda is an extraordinary woman, capable of turning complex processed into simple steps.
    Working with Wide Strategy had a huge impact in my business and my life as founder and CEO. I feel a lot more in control and understand where the focus should be in our strategy.
    Thank you Lyda for believing in the potential of PAZ and for helping me grow as a social entrepreneur.
  • Reload Greece
    Wide Strategy's input has been extremely valuable in scaling our organisation on multiple fronts. From developing and executing a fundraising strategy engaging a diverse group of partners and stakeholders in Greece and abroad to building a reputable presence and communicating the organisation's impact to the world. Wide Strategy are an incredible partner whose approach has been very professional, pro-active and at the same time very personable.
    Reload Greece
  • Pinboard
    Wide strategy has been crucial to our brand development and business strategy. The bespoke advice they provided helped us gain unparalleled insights towards our customers and business. We highly recommend wide strategy
  • Probunkers
    Our cooperation with Wide Strategy was friendly and professional and services were tailor made.
  • Athens Insiders
    • We needed guidance from a Marketing and Business specialist for our first steps. Wide Strategy was there for us, helping us make the correct decisions and grow into a healthy company. We enjoyed our fruitful meetings, which were giving us so much material to work with and boosted the growth of our company.
     We would definitely recommend the mentoring services of Wide Strategy to any start-up which wants to grow fast by making secure steps.
    Athens Insiders

Organisations we have worked for


Business / Social Impact

  • musical odyssey
  • Jewish Community

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