Welcome to Wide Strategy, a London-based independent consultancy firm established in 2017. We bring over 30 years of experience as corporate executives and specialize in corporate leadership positioning and strategic communications. Our extensive professional experience in the corporate world as well as our focus-oriented approach, is what makes us stand out as a consultancy.
We work closely with our clients, supporting them in areas of branding, stakeholder engagement, corporate leadership and sustainability. At Wide Strategy, we strongly believe that corporate success is directly linked to effective communications. We work at arms-length to our clients as integrated consultants to help them communicate with a focus towards their stakeholders and the public at large.At Wide Strategy, we turn your business vision into reality.Take a look at our services
Our extensive professional experience in the corporate sector is what makes us stand out as a consultancy.
We bring over 30 years of experience as corporate executives specializing in CEO communications and corporate leadership and sustainability. We work closely with our clients as strategy consultants and project managers. We enable our client's to reach their goals by providing expertise in branding, media relations, stakeholder management, leadership, ESG and sustainability.
Meet our Founder
Lyda’s area of expertise is the design and implementation of communication strategies that strengthen brands, engage stakeholders, and improve businesses. She has led multiple communication projects on M&As, stakeholder engagement, sustainability and ESG, brand development and media relations.
Having held senior executive roles for over 30 years in organisations such as Philip Morris International, Eurobank Ergasias S.A. and the Government of the Hellenic Republic, Lyda has ample experience and industry knowledge to provide cognitive business decision support to her clients. Following her diploma from FT’s Non-Executive Director Programme, she holds non-executive director roles in non-profit organisations. She is also a passionate mentor, connector and advisor to young entrepreneurs and has been a judge at the UK Business Awards and Startup Tel Aviv, two initiatives celebrating the entrepreneurism in their communities.
Lyda's approach to communications and marketing delicately combines the commercial side of business with people-driven considerations that lead to business growth. She holds a Master’s degree in European Studies from the London School of Economics and Political Science, a Bachelor’s Degree in Behavioural Science from University of La Verne and a Diploma in Executive Leadership from INSEAD.
