How to Create Your Brand - Especially if You Are a Startup

Branding determines how others perceive your company and value your personal effort and investment you have put in it. It can enable or constrain business success, as it is actually the driver of public perception about your company.Here are 4 ‘must do’ steps when starting your brand-building journey:Brand questionnaire: Fill in a brand questionnaire, which a brand specialist can supply. Brand questionnaires force you to go through the right analysis in your thinking so as to develop the most relevant brand for your company.Brand workshop: Have all of your team members take part in the brand building process. Assign a brand strategist to design a brand workshop tailored to your company and team structure.Brand professionals: Use brand professionals in the overall process; a brand consultant is one of the most valuable investment you could make in the company. Your brand, like your name, will be associated with your company for a long time, so it’s best to plan thoroughly your brand development process and get it right from the onset.Be forward-looking: Be as aspirational as possible when you work on your brand at this early stage of your company; think of your brand as a ‘visual’ for your vision. As mentioned, your brand will follow you for a long time so you have to think of it as reflecting the future rather than the present state of your company.Should you like to discuss about your brand, contact us at info@widestrategy.com.By Lyda Modiano