What Can We Learn From Jeff Bezos’ Annual Shareholder Letter?

Every year since 1997, Amazon CEO and Founder, Jeff Bezos has published an annual letter to his shareholders. The annual letter contains essential nuggets of wisdom for business professionals aiming to achieve new heights. Entrepreneurs from all over the globe turn to Bezos for guidance and inspiration. Bezos’ determination and business acumen grew Amazon’s stock price 360 percent, from $5 per share in 1997, to now at around $1,800 per share. As of 2018, Bezos’ net worth has reached US$147.3 billion, making him the world’s richest man.

Important insights from the letters include thinking in terms of long-term success, holding customer satisfaction as number one focus, accepting risk, decentralizing the decision-making process, and prioritizing a free cash flow. Want to get into the mind of one of the most successful entrepreneurs in history? You can access the 2017 letter here. The rest of the 21 letters, as well as important commentary, can be accessed on CB Insights