Sustainability Trends & Greenwashing
Photo by Vlad Kutepov on Unsplash
Although many companies and governments have adjusted their policies and corporate culture according to the UN Sustainable Development Goals, this rapid shift also brings greenwashing to the table.
Companies that engage in greenwashing may claim that their products are made from recycled materials or that they save energy. Although some of the environmental claims may be somewhat valid, greenwashing corporations frequently exaggerate their claims or benefits in order to deceive consumers.
Of course, not all companies are involved in greenwashing. Marketers of truly green products are eager to detail the features that make their products so beneficial. Allbirds' website, for example, claims that its sneakers are made of merino wool, with recycled plastic bottle laces and castor bean oil insoles. Even the shipping boxes are created out of recycled cardboard.
So, is greenwashing more of an “infantile” disease while this new wave of eco-friendliness takes over? Or is it a necessary evil where only time will tell and truly green companies and their practices will prevail in the end?
Below you can find some relevant articles on this issue: