How to build your brand - especially for startups

Here are 4 ‘must do’ steps when starting your brand - building journey:1. Brand questionnaire: fill in a brand questionnaire which a brand specialist should supply. Brand questionnaires force you to go through the right analysis in your thinking so as to develop the most relevant brand for your company.2. Brand workshop: have all of your team take part in a brand building process. Assign a brand strategist to design a brand workshop tailored to your company and team structure.3. Brand professionals: use brand professionals in the overall process; brand strategists & brand designers are the most valuable investment you could make in the company. Your brand, like your name, will be associated with your company for a long time, so it’s best to invest in the process and get it right from the onset.4. Be forward-looking: be as aspirational as possible when you work on your brand at this early stage of your company; think of your brand as a ‘visual’ for your vision. As mentioned, your brand will follow you for a long time so you have to think of it as reflecting the future rather than the present state of your company.Learn more about our branding offer here.